Game Fuel Team Optic Champions Can Packaging
PepsiCo Design and Innovation
Packaging Design Game Fuel Team Optic Champions Can Packaging by PepsiCo Design and Innovation Game Fuel Team Optic Champions Can is a limited edition beverage can created for the gaming community. The flagship packaging design was adapted to reflect the Optic Gaming team, whose members wear white during tournament play. White forms the background of the can, with accents of green. A custom illustration of each team member is presented as a photorealistic portrait. Direct printing, tactile varnish and a raised three dimensional finish emboss the entire body of the can. A matte ink finish in selected areas highlights the metallic tones.
A' Design Award Winner
Game Fuel Team Optic Champions Can Packaging by PepsiCo Design and Innovation is a distinguished winner of the A' Packaging Design Award. Game Fuel Team Optic Champions Can Packaging earned the A' Design Award in 2020 and is showcased on Awarded Design among other remarkable designs. Explore the project details, discover other works by PepsiCo Design and Innovation and see why Game Fuel Team Optic Champions Can Packaging design stands out from its competition.
About Game Fuel Team Optic Champions Can
Packaging Design Game Fuel Team Optic Champions Can Packaging by PepsiCo Design and Innovation Game Fuel Team Optic Champions Can is a limited edition beverage can created for the gaming community. The flagship packaging design was adapted to reflect the Optic Gaming team, whose members wear white during tournament play. White forms the background of the can, with accents of green. A custom illustration of each team member is presented as a photorealistic portrait. Direct printing, tactile varnish and a raised three dimensional finish emboss the entire body of the can. A matte ink finish in selected areas highlights the metallic tones. Game Fuel Team Optic Champions Can earned the A' Design Award at the Iron level, an esteemed recognition in the A' Design Award & Competition. Iron-level designs demonstrate sound ideas and professional design, and are selected by a grand jury, for publication among the award-winning works, after fair, just, meritocratic and independent academic review, where nominated works are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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