Gujinggongjiu Liquor Packaging
INFINITY STUDIO
Packaging Design Gujinggongjiu Liquor Packaging by INFINITY STUDIO Gujinggongjiu is a packaging design created for a Chinese liquor. The design presents the traditional dragon totem in a digital visual style. The heavy lines and complex curves of the classic dragon form are simplified into a modern shape. The box opens from the left and right sides, revealing the pattern in several layers. Luminous ink printing is applied, so the dragon pattern remains visible in a dark environment. The package measures 150 mm in width, 110 mm in depth and 280 mm in height. The intent is a fresh visual experience and a younger brand image.
Golden A' Design Award Winner
Gujinggongjiu Liquor Packaging by INFINITY STUDIO is a winner of the A' Packaging Design Award. Gujinggongjiu Liquor Packaging earned the Golden A' Design Award in 2022 and is showcased on Awarded Design among other outstanding designs. Explore the details of the project, discover other works by INFINITY STUDIO and see why Gujinggongjiu Liquor Packaging design sets itself apart from its competition.
About Gujinggongjiu
Packaging Design Gujinggongjiu Liquor Packaging by INFINITY STUDIO Gujinggongjiu is a packaging design created for a Chinese liquor. The design presents the traditional dragon totem in a digital visual style. The heavy lines and complex curves of the classic dragon form are simplified into a modern shape. The box opens from the left and right sides, revealing the pattern in several layers. Luminous ink printing is applied, so the dragon pattern remains visible in a dark environment. The package measures 150 mm in width, 110 mm in depth and 280 mm in height. The intent is a fresh visual experience and a younger brand image. Gujinggongjiu earned the Golden A' Design Award, one of the highest levels of recognition in the A' Design Award & Competition. Golden A' Design Award winner designs combine strong original designs with excellent innovation, and are selected by a grand jury, as exceptional entries in their respective categories, after fair, ethical, meritocratic and independent academic review, where nominated works are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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