Lay's More Belgian Really Impossible Food Package Design
PepsiCo Design and Innovation
Packaging Design Lay's More Belgian Really Impossible Food Package Design by PepsiCo Design and Innovation Lay's More Belgian Really Impossible is a limited edition packaging design for potato chips sold in Belgium. The packaging presents two new local flavors developed with Brussels Ketjep. Belgian consumers were invited to submit design concepts with a strong local character, and the two most voted concepts were featured and credited on the packs. The approach responds to a snack market in which local brands offer relevant flavors and claims. The design aims to retain current buyers of the Lay's brand and to attract new ones.
Silver A' Design Award Winner
Lay's More Belgian Really Impossible Food Package Design by PepsiCo Design and Innovation is a winner of the A' Packaging Design Award. Lay's More Belgian Really Impossible Food Package Design earned the Silver A' Design Award in 2023 and is showcased on Awarded Design among other outstanding designs. Explore the details of the project, discover other works by PepsiCo Design and Innovation and see why Lay's More Belgian Really Impossible Food Package Design design stands out from its competition.
About Lay's More Belgian Really Impossible
Packaging Design Lay's More Belgian Really Impossible Food Package Design by PepsiCo Design and Innovation Lay's More Belgian Really Impossible is a limited edition packaging design for potato chips sold in Belgium. The packaging presents two new local flavors developed with Brussels Ketjep. Belgian consumers were invited to submit design concepts with a strong local character, and the two most voted concepts were featured and credited on the packs. The approach responds to a snack market in which local brands offer relevant flavors and claims. The design aims to retain current buyers of the Lay's brand and to attract new ones. Lay's More Belgian Really Impossible earned the Silver A' Design Award, a distinguished level of recognition in the A' Design Award & Competition. Silver A' Design Award designs combine creativity with professional design, and are selected by a grand jury, as superior entries in their respective categories, after fair, just, meritocratic and impartial academic review, where nominated works are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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