Gatorade x Go Rigo Product Design
PepsiCo Design and Innovation
Social Design Gatorade x Go Rigo Product Design by PepsiCo Design and Innovation Gatorade x Go Rigo is a limited edition collection of clothing and sports accessories created for cyclists. The collection was developed through a collaboration between Gatorade and Go Rigo Go, and proceeds from the sales supported the Los Yarumos Cycling School in the northern area of the Department of Antioquia in Colombia. The designs are inspired by Colombian landscapes. Mountain and valley motifs appear across the garments and the accessories. The motifs represent the effort and dedication of cyclists on every kilometre ridden.
Bronze A' Design Award Winner
Gatorade x Go Rigo Product Design by PepsiCo Design and Innovation is a distinguished winner of the A' Social Design Award. Gatorade x Go Rigo Product Design earned the Bronze A' Design Award in 2023 and is showcased on Awarded Design among other remarkable designs. Explore the project details, discover other works by PepsiCo Design and Innovation and see why Gatorade x Go Rigo Product Design design stands out from its competition.
About Gatorade x Go Rigo
Social Design Gatorade x Go Rigo Product Design by PepsiCo Design and Innovation Gatorade x Go Rigo is a limited edition collection of clothing and sports accessories created for cyclists. The collection was developed through a collaboration between Gatorade and Go Rigo Go, and proceeds from the sales supported the Los Yarumos Cycling School in the northern area of the Department of Antioquia in Colombia. The designs are inspired by Colombian landscapes. Mountain and valley motifs appear across the garments and the accessories. The motifs represent the effort and dedication of cyclists on every kilometre ridden. Gatorade x Go Rigo earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new concepts with skillful innovations, and are selected by a grand jury, as noteworthy entries in their respective categories, after fair, just, meritocratic and impartial academic review, where entries are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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