Mirinda Plus Restage Beverage Packaging
PepsiCo Design and Innovation
Packaging Design Mirinda Plus Restage Beverage Packaging by PepsiCo Design and Innovation Mirinda Plus Restage is a packaging design for a fruit-flavored soda sold in Egypt. Soda is the most popular beverage at special occasions and social gatherings in Egypt, where most people do not drink alcohol. Mirinda Plus contains soda with a hint of juice, which suits such occasions. The packaging applies a vibrant visual identity system intended to make an impact by day and in the evening. The design positions Mirinda Plus as a more mature version of Mirinda, a fruit-flavored soda known around the world.
Bronze A' Design Award Winner
Mirinda Plus Restage Beverage Packaging by PepsiCo Design and Innovation is a winner of the A' Packaging Design Award. Mirinda Plus Restage Beverage Packaging earned the Bronze A' Design Award in 2024 and is showcased on Awarded Design among other outstanding designs. Explore the details of the project, discover other works by PepsiCo Design and Innovation and see why Mirinda Plus Restage Beverage Packaging design rises above its competition.
About Mirinda Plus Restage
Packaging Design Mirinda Plus Restage Beverage Packaging by PepsiCo Design and Innovation Mirinda Plus Restage is a packaging design for a fruit-flavored soda sold in Egypt. Soda is the most popular beverage at special occasions and social gatherings in Egypt, where most people do not drink alcohol. Mirinda Plus contains soda with a hint of juice, which suits such occasions. The packaging applies a vibrant visual identity system intended to make an impact by day and in the evening. The design positions Mirinda Plus as a more mature version of Mirinda, a fruit-flavored soda known around the world. Mirinda Plus Restage earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new ideas with skillful innovations, and are selected by a grand jury, as noteworthy entries in their respective categories, after fair, ethical, meritocratic and independent academic review, where nominated projects are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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