King Mo Jewelry Store
Masato Kure
Interior Space and Exhibition Design King Mo Jewelry Store by Masato Kure King Mo is a jewelry store that gathers several jewelry brands within one interior. The design is based on the idea of an accumulation of gems. The ceiling is formed by white steel rods arranged along mathematical curves, creating a three-dimensional pattern that appears to change with the viewing angle. Each rod has a diameter of 80 millimeters and holds lighting and sprinkler systems inside. The rods were numbered and installed in order, as their lengths vary. The store covers 1200 square meters, of which about 500 square meters are common areas.
Golden A' Design Award Winner
King Mo Jewelry Store by Masato Kure is a distinguished winner of the A' Interior Space, Retail and Exhibition Design Award. King Mo Jewelry Store earned the Golden A' Design Award in 2025 and is showcased on Awarded Design among other outstanding designs. Explore the project details, discover other works by Masato Kure and see why King Mo Jewelry Store design rises above its competition.
About King Mo
Interior Space and Exhibition Design King Mo Jewelry Store by Masato Kure King Mo is a jewelry store that gathers several jewelry brands within one interior. The design is based on the idea of an accumulation of gems. The ceiling is formed by white steel rods arranged along mathematical curves, creating a three-dimensional pattern that appears to change with the viewing angle. Each rod has a diameter of 80 millimeters and holds lighting and sprinkler systems inside. The rods were numbered and installed in order, as their lengths vary. The store covers 1200 square meters, of which about 500 square meters are common areas. King Mo earned the Golden A' Design Award, one of the highest levels of recognition in the A' Design Award & Competition. Golden A' Design Award winner designs combine strong original concepts with outstanding innovation, and are selected by a grand jury, as exceptional entries in their respective categories, after fair, ethical, meritocratic and independent academic review, where nominated projects are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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