Wen Shan Hai Moutai Experience Center
Xiang Wang
Interior Space and Exhibition Design Wen Shan Hai Moutai Experience Center by Xiang Wang Wen Shan Hai is a brand experience center for Moutai liquor, located in Chongqing, China. The interior supports tastings, private banquets and club gatherings. A courtyard-style layout places a square atrium at the center, enclosed by corridors that lead to themed private rooms. Display cabinets and tasting areas follow a meandering route through the main hall. Bronze surfaces, cabinets of metal and glass and a mirrored ceiling define the material palette. The design links traditional Eastern architecture with a modern framework.
Platinum A' Design Award Winner
Wen Shan Hai Moutai Experience Center by Xiang Wang is a distinguished winner of the A' Interior Space, Retail and Exhibition Design Award. Wen Shan Hai Moutai Experience Center earned the Platinum A' Design Award in 2025 and is showcased on Awarded Design among other outstanding designs. Explore the details of the project, discover other works by Xiang Wang and see why Wen Shan Hai Moutai Experience Center design stands out from its competition.
About Wen Shan Hai
Interior Space and Exhibition Design Wen Shan Hai Moutai Experience Center by Xiang Wang Wen Shan Hai is a brand experience center for Moutai liquor, located in Chongqing, China. The interior supports tastings, private banquets and club gatherings. A courtyard-style layout places a square atrium at the center, enclosed by corridors that lead to themed private rooms. Display cabinets and tasting areas follow a meandering route through the main hall. Bronze surfaces, cabinets of metal and glass and a mirrored ceiling define the material palette. The design links traditional Eastern architecture with a modern framework. Wen Shan Hai earned the Platinum A' Design Award, the highest level of recognition in the A' Design Award & Competition. Platinum A' Design Award winner works combine exceptional originality with advanced technical mastery, and are selected by a grand jury, as the finest entries in their respective categories, after fair, just, meritocratic and impartial academic review, where nominated projects are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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