Diaoyutai Liquor Packaging Design
Wei Dai
Packaging Design Diaoyutai Liquor Packaging Design by Wei Dai Diaoyutai is a packaging design created for a high-end Chinese liquor. The dragon pattern, which represented the highest imperial image in ancient China, is used as the main decorative element. The bottle cap is richly detailed, and its square form recalls the jade seal that symbolized imperial power. The bottle itself remains very simple. The contrast between rich ornament and plain surfaces creates a solemn visual image with a distinct Chinese character. The outer box is made of recyclable paper, and the bottle is made of traditional Chinese ceramic.
Silver A' Design Award Winner
Diaoyutai Liquor Packaging Design by Wei Dai is an esteemed winner of the A' Packaging Design Award. Diaoyutai Liquor Packaging Design earned the Silver A' Design Award in 2020 and is showcased on Awarded Design among other outstanding designs. Explore the details of the project, discover other works by Wei Dai and see why Diaoyutai Liquor Packaging Design design stands out from its competition.
About Diaoyutai
Packaging Design Diaoyutai Liquor Packaging Design by Wei Dai Diaoyutai is a packaging design created for a high-end Chinese liquor. The dragon pattern, which represented the highest imperial image in ancient China, is used as the main decorative element. The bottle cap is richly detailed, and its square form recalls the jade seal that symbolized imperial power. The bottle itself remains very simple. The contrast between rich ornament and plain surfaces creates a solemn visual image with a distinct Chinese character. The outer box is made of recyclable paper, and the bottle is made of traditional Chinese ceramic. Diaoyutai earned the Silver A' Design Award, a distinguished level of recognition in the A' Design Award & Competition. Silver A' Design Award designs combine inventive thinking with professional design, and are selected by a grand jury, as superior entries in their respective categories, after fair, just, meritocratic and impartial academic review, where entries are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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