Iridescent Oolong Tea
CHIEH YU CHIANG
Packaging Design Iridescent Oolong Tea by CHIEH YU CHIANG This project combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods. The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights. "Shadows and lights, virtuality and reality" is the main concept of this design. To break the stereotype image of tea culture, this package tempt to use a brand new perspective and designs to introduce it to different generations and the world.
Bronze A' Design Award Winner
Iridescent Oolong Tea by CHIEH YU CHIANG is a distinguished winner of the A' Packaging Design Award. Iridescent Oolong Tea earned the Bronze A' Design Award in 2020 and is showcased on Awarded Design among other remarkable designs. Explore the details of the project, discover other works by CHIEH YU CHIANG and see why Iridescent Oolong Tea design rises above its competition.
About Iridescent
Packaging Design Iridescent Oolong Tea by CHIEH YU CHIANG This project combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods. The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights. "Shadows and lights, virtuality and reality" is the main concept of this design. To break the stereotype image of tea culture, this package tempt to use a brand new perspective and designs to introduce it to different generations and the world. Iridescent earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new ideas with skillful designs, and are selected by a grand jury, as valuable entries in their respective categories, after fair, ethical, meritocratic and impartial academic review, where entries are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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