Cong Tai Baijiu Beverage
Wen Liu
Packaging Design Cong Tai Baijiu Beverage by Wen Liu Cong Tai Baijiu is a commemorative packaging design for a Chinese spirit released for the year of the rat. The main motif is drawn from the door catch of traditional Chinese architecture, referring to the rat as the first zodiac animal that opens the year. The inner label combines the forms of a rat and a coin to suggest wealth and good fortune, while the outer ring uses a radiant pattern for a lively effect. The bottle is made of ceramic with a marble texture and is finished by water transfer printing.
Silver A' Design Award Winner
Cong Tai Baijiu Beverage by Wen Liu is an esteemed winner of the A' Packaging Design Award. Cong Tai Baijiu Beverage earned the Silver A' Design Award in 2020 and is showcased on Awarded Design among other exceptional designs. Explore the details of the project, discover other works by Wen Liu and see why Cong Tai Baijiu Beverage design sets itself apart from its competition.
About Cong Tai Baijiu
Packaging Design Cong Tai Baijiu Beverage by Wen Liu Cong Tai Baijiu is a commemorative packaging design for a Chinese spirit released for the year of the rat. The main motif is drawn from the door catch of traditional Chinese architecture, referring to the rat as the first zodiac animal that opens the year. The inner label combines the forms of a rat and a coin to suggest wealth and good fortune, while the outer ring uses a radiant pattern for a lively effect. The bottle is made of ceramic with a marble texture and is finished by water transfer printing. Cong Tai Baijiu earned the Silver A' Design Award, a distinguished level of recognition in the A' Design Award & Competition. Silver A' Design Award designs combine inventive thinking with advanced design, and are selected by a grand jury, as high-quality entries in their respective categories, after fair, ethical, meritocratic and impartial academic review, where nominated projects are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
More designs by Wen Liu
Packaging Design San Liang Jiang Beverage by Wen Liu
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