Laote Breweries Craft Beer
Zhangyong Hou
Packaging Design Laote Breweries Craft Beer by Zhangyong Hou Laote Breweries is a packaging design for craft beer sold in 500 ml aluminium cans. The design centres on a detailed badge that refers to the history and tradition of a brewing family. The badge is intended to suggest careful hand brewing and to invite curiosity about the taste. Craft beer is made in small batches rather than through large industrial production. In China, industrial beer is widely available, so small batch brewing is seen as valuable. Spot colour printing is used on the cans to keep the badge clear and precise.
A' Design Award Winner
Laote Breweries Craft Beer by Zhangyong Hou is a distinguished winner of the A' Packaging Design Award. Laote Breweries Craft Beer earned the A' Design Award in 2020 and is showcased on Awarded Design among other remarkable designs. Explore the details of the project, discover other works by Zhangyong Hou and see why Laote Breweries Craft Beer design rises above its competition.
About Laote Breweries
Packaging Design Laote Breweries Craft Beer by Zhangyong Hou Laote Breweries is a packaging design for craft beer sold in 500 ml aluminium cans. The design centres on a detailed badge that refers to the history and tradition of a brewing family. The badge is intended to suggest careful hand brewing and to invite curiosity about the taste. Craft beer is made in small batches rather than through large industrial production. In China, industrial beer is widely available, so small batch brewing is seen as valuable. Spot colour printing is used on the cans to keep the badge clear and precise. Laote Breweries earned the A' Design Award at the Iron level, an esteemed recognition in the A' Design Award & Competition. Iron-level designs demonstrate sound ideas and professional design, and are selected by a grand jury, for publication among the award-winning works, after fair, ethical, meritocratic and impartial academic review, where nominated projects are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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