Lay's More Belgian Really Impossible Food Package Design
PepsiCo Design and Innovation
패키징 디자인 Lay's More Belgian Really Impossible Food Package Design 디자인: PepsiCo Design and Innovation Lay's More Belgian Really Impossible is a limited edition packaging design for potato chips sold in Belgium. The packaging presents two new local flavors developed with Brussels Ketjep. Belgian consumers were invited to submit design concepts with a strong local character, and the two most voted concepts were featured and credited on the packs. The approach responds to a snack market in which local brands offer relevant flavors and claims. The design aims to retain current buyers of the Lay's brand and to attract new ones.
실버 A' Design Award 수상작
Lay's More Belgian Really Impossible Food Package Design 작품은 PepsiCo Design and Innovation 디자이너의 디자인으로, A' 패키징 디자인 어워드 어워드의 수상작입니다. Lay's More Belgian Really Impossible Food Package Design 작품은 2023 시상에서 실버 A' Design Award 수상의 영예를 안았으며, Awarded Design 웹사이트에서 다른 탁월한 디자인과 함께 소개됩니다. 프로젝트를 더 깊이 알아보고, PepsiCo Design and Innovation 디자이너의 다른 작품도 만나보며 Lay's More Belgian Really Impossible Food Package Design 디자인이 경쟁작 사이에서 돋보이는 이유를 확인해 보세요.
Lay's More Belgian Really Impossible 작품 소개
패키징 디자인 Lay's More Belgian Really Impossible Food Package Design 디자인: PepsiCo Design and Innovation Lay's More Belgian Really Impossible is a limited edition packaging design for potato chips sold in Belgium. The packaging presents two new local flavors developed with Brussels Ketjep. Belgian consumers were invited to submit design concepts with a strong local character, and the two most voted concepts were featured and credited on the packs. The approach responds to a snack market in which local brands offer relevant flavors and claims. The design aims to retain current buyers of the Lay's brand and to attract new ones. Lay's More Belgian Really Impossible 작품은 A' Design Award & Competition에서 뛰어난 성취를 인정하는 실버 A' Design Award 수상의 영예를 안았습니다. 실버 A' Design Award 수상 디자인은 창의성에 전문적인 디자인을 더한 작품으로, 대심사위원단이 공정하고 윤리적인, 실력 중심의 독립적인 학술 심사를 거쳐 각 분야의 우수한 출품작으로 선정합니다. 후보 작품 평가는 사전에 수립하여 공개한 평가 기준에 따라 블라인드 동료 심사를 거쳐 투표로 이루어집니다.
