ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Zhengyuanpu Pu'er Tea Packaging ᱛᱮ Jinde Design Zhengyuanpu Travellers Series is a portable packaging design for Pu'er tea, a traditional Chinese drink. Pu'er tea is usually sold as pressed cakes of 357 grams, which must be pried open with a tea pin before brewing. The Travellers Series holds a small portion instead, so no tools are needed and the wrapper is simply torn open. Each wrapper measures 50 by 85 by 3 millimetres and is made of cotton paper. Embossing, debossing and foil stamping shape the tea image and suit the taste of the intended consumers. Safer materials and a simpler production process were selected.
ᱠᱟᱸᱥᱟ A' Design Award ᱡᱤᱛᱠᱟᱹᱨ
Zhengyuanpu Pu'er Tea Packaging, ᱰᱤᱡᱟᱭᱤᱱᱟᱨ: Jinde Design, ᱫᱚ A' ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱢᱟᱱᱟᱨᱟᱝ ᱨᱮ ᱢᱟᱱᱚᱛᱟᱱ ᱡᱤᱛᱠᱟᱹᱨ ᱠᱟᱱᱟ. Zhengyuanpu Pu'er Tea Packaging ᱫᱚ 2020 ᱨᱮ ᱠᱟᱸᱥᱟ A' Design Award ᱧᱟᱢ ᱠᱮᱫᱟ ᱟᱨ Awarded Design ᱨᱮ ᱮᱴᱟᱜ ᱟᱥᱟᱫᱷᱟᱨᱚᱬ ᱰᱤᱡᱟᱭᱤᱱᱠᱚ ᱥᱟᱶ ᱩᱫᱩᱵ ᱟᱠᱟᱱᱟ. ᱯᱨᱚᱠᱚᱞᱯᱚ ᱨᱮᱭᱟᱜ ᱠᱷᱚᱵᱚᱨ ᱯᱟᱲᱦᱟᱣ ᱢᱮ, Jinde Design ᱨᱮᱭᱟᱜ ᱮᱴᱟᱜ ᱠᱟᱹᱢᱤᱠᱚ ᱧᱮᱞ ᱢᱮ ᱟᱨ ᱵᱟᱰᱟᱭ ᱢᱮ ᱪᱮᱫᱟᱜ Zhengyuanpu Pu'er Tea Packaging ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱟᱡᱟᱜ ᱯᱨᱚᱛᱤᱡᱳᱜᱤᱠᱚ ᱠᱷᱚᱱ ᱱᱤᱡ ᱟᱞᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱛᱮᱭᱟᱨᱟ.
Zhengyuanpu ᱵᱟᱵᱚᱛ
ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Zhengyuanpu Pu'er Tea Packaging ᱛᱮ Jinde Design Zhengyuanpu Travellers Series is a portable packaging design for Pu'er tea, a traditional Chinese drink. Pu'er tea is usually sold as pressed cakes of 357 grams, which must be pried open with a tea pin before brewing. The Travellers Series holds a small portion instead, so no tools are needed and the wrapper is simply torn open. Each wrapper measures 50 by 85 by 3 millimetres and is made of cotton paper. Embossing, debossing and foil stamping shape the tea image and suit the taste of the intended consumers. Safer materials and a simpler production process were selected. Zhengyuanpu ᱫᱚ A' Design Award & Competition ᱨᱮ ᱢᱤᱫ ᱢᱟᱱᱚᱛᱟᱱ ᱥᱤᱨᱯᱷᱟ ᱧᱟᱢ ᱠᱮᱫᱟ: ᱠᱟᱸᱥᱟ A' Design Award. ᱠᱟᱸᱥᱟ A' Design Award ᱠᱟᱹᱢᱤᱠᱚ ᱨᱮ ᱱᱟᱶᱟ ᱵᱤᱪᱟᱹᱨ ᱥᱟᱶ ᱦᱩᱱᱟᱹᱨᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱢᱮᱥᱟ ᱟᱠᱟᱱᱟ. ᱢᱟᱨᱟᱝ ᱵᱤᱪᱟᱹᱨᱤᱭᱟᱹ ᱫᱚᱞ ᱫᱚ ᱱᱭᱟᱭᱯᱩᱨᱱᱚ, ᱱᱤᱛᱤᱥᱚᱢᱢᱚᱛ, ᱜᱩᱱ ᱟᱫᱷᱟᱨᱤᱛ ᱟᱨ ᱥᱟᱹᱫᱷᱤᱱ ᱥᱮᱪᱮᱫᱤᱭᱟᱹ ᱧᱮᱞᱵᱤᱰᱟᱹᱣ ᱛᱟᱭᱚᱢ, ᱱᱤᱡ ᱱᱤᱡ ᱛᱷᱟᱠ ᱨᱮ ᱩᱞᱞᱮᱠᱷᱡᱚᱜᱽ ᱡᱚᱢᱟ ᱠᱟᱹᱢᱤ ᱞᱮᱠᱟ ᱵᱟᱪᱷᱟᱣᱟᱭ. ᱱᱚᱶᱟ ᱨᱮ ᱧᱩᱛᱩᱢ ᱚᱞ ᱠᱟᱹᱢᱤᱠᱚ ᱫᱚ ᱢᱟᱲᱟᱝ ᱠᱷᱚᱱ ᱛᱷᱤᱨ ᱟᱨ ᱥᱟᱱᱟᱢ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱯᱟᱱᱛᱮ ᱢᱩᱞᱭᱟᱹᱝᱠᱚᱱ ᱢᱟᱱᱚᱠ ᱨᱮ, ᱩᱠᱩ ᱧᱩᱛᱩᱢ ᱛᱮ ᱥᱟᱱᱟᱢᱟᱱ ᱯᱮᱥᱟᱫᱟᱨ ᱧᱮᱞᱵᱤᱰᱟᱹᱣ ᱦᱚᱨᱟ ᱦᱚᱛᱮᱛᱮ ᱵᱷᱳᱴ ᱧᱟᱢᱟ.
ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱛᱷᱟᱠ ᱨᱮ ᱟᱨᱦᱚᱸ
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ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Guotai Panda Bionic Chinese Baijiu Packaging ᱛᱮ Jiahuizi Xu
ᱛᱮᱦᱮᱧᱟᱜ ᱥᱮᱨᱮᱥ ᱰᱤᱡᱟᱭᱤᱱ

ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱡᱟᱣ ᱢᱟᱹᱦᱤᱛ A' Design Award ᱫᱚ ᱢᱩᱞ ᱟᱨ ᱱᱟᱶᱟ ᱥᱚᱪ ᱛᱮ ᱰᱤᱡᱟᱭᱤᱱ, ᱛᱮᱭᱟᱨ ᱡᱤᱱᱤᱥ, ᱯᱨᱚᱠᱚᱞᱯᱚ ᱟᱨ ᱥᱛᱷᱟᱯᱚᱛᱭᱚ ᱥᱤᱨᱡᱟᱹᱣᱤᱡ ᱢᱤᱫ ᱟᱹᱰᱤ ᱦᱩᱱᱟᱹᱨᱟᱱ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱫᱚ ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱞᱮᱠᱟᱭ ᱩᱫᱩᱵᱟ. ᱛᱮᱦᱮᱧ ᱟᱞᱮ ᱠᱩᱥᱤ ᱛᱮ ᱚᱛᱱᱚᱜᱽ ᱨᱮᱱ ᱥᱮᱨᱮᱥ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱢᱩᱫ ᱨᱮ ᱢᱤᱫ ᱦᱚᱲ ᱟᱢ ᱥᱟᱢᱟᱝ ᱟᱹᱜᱩ ᱠᱟᱱᱟᱞᱮ, ᱚᱠᱚᱭᱟᱜ ᱰᱤᱡᱟᱭᱤᱱᱠᱚ ᱟᱵᱚᱣᱟᱜ ᱚᱛᱱᱚᱜᱽ ᱟᱹᱭᱠᱟᱹᱣ ᱦᱚᱨᱟ ᱛᱮᱭᱟᱨᱟ.

ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱥᱟᱠᱷᱭᱟᱛᱠᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱷᱚᱵᱚᱨᱤᱭᱟᱹ ᱟᱨ ᱚᱛᱱᱚᱜᱽ ᱡᱚᱲᱟ ᱧᱩᱛᱩᱢᱟᱱ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ, ᱥᱛᱷᱚᱯᱚᱛᱤ ᱟᱨ ᱵᱨᱟᱱᱰ ᱵᱮᱵᱚᱥᱛᱷᱟᱯᱚᱠ ᱠᱚ ᱛᱟᱞᱟ ᱨᱮ ᱰᱤᱡᱟᱭᱤᱱ, ᱥᱤᱨᱡᱚᱱ ᱫᱟᱲᱮ, ᱛᱚᱠᱱᱤᱠ ᱟᱨ ᱱᱟᱶᱟ ᱥᱤᱨᱡᱚᱱ ᱵᱟᱵᱚᱛ ᱱᱟᱶᱟ ᱥᱟᱠᱷᱭᱟᱛᱠᱟᱨ ᱟᱨ ᱜᱟᱞᱢᱟᱨᱟᱣ ᱯᱟᱲᱦᱟᱣ ᱢᱮ. A' Design Award ᱡᱤᱛᱠᱟᱹᱨ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱟᱨ ᱵᱨᱟᱱᱰᱠᱚ ᱪᱮᱞᱮᱠᱟ ᱵᱤᱥᱤᱥᱴᱚ ᱥᱮᱨᱮᱥ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱟᱹᱜᱩᱭᱟ, ᱚᱱᱟ ᱵᱟᱰᱟᱭ ᱢᱮ.

ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚᱞ ᱡᱟᱣ ᱢᱟᱹᱦᱤᱛ A' Design Award ᱫᱚ ᱢᱤᱫ ᱵᱤᱥᱤᱥᱴᱚ, ᱥᱤᱨᱯᱷᱟ ᱧᱟᱢ, ᱱᱟᱶᱟ ᱥᱤᱨᱡᱚᱱᱤᱭᱟᱹ ᱟᱨ ᱥᱤᱨᱡᱚᱱ ᱫᱟᱲᱮᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚᱞ ᱫᱚ ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚᱞ ᱞᱮᱠᱟᱭ ᱩᱫᱩᱵᱟ. ᱜᱚᱴᱟ ᱚᱛᱱᱚᱜᱽ ᱨᱮᱭᱟᱜ ᱥᱮᱨᱮᱥ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚᱞ ᱠᱚᱣᱟᱜ ᱟᱹᱰᱤ ᱢᱩᱞ ᱟᱨ ᱥᱤᱨᱡᱚᱱ ᱫᱟᱲᱮᱟᱱ ᱥᱛᱷᱟᱯᱚᱛᱭᱚ, ᱱᱟᱯᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ, ᱯᱷᱮᱥᱚᱱ, ᱜᱽᱨᱟᱯᱷᱤᱠ ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚᱣᱥᱚᱞ ᱯᱨᱚᱠᱚᱞᱯᱚᱠᱚ ᱧᱮᱞ ᱢᱮ.

ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱤᱸᱣᱫᱚᱱᱛᱤ A' Design Award & Competition ᱦᱚᱛᱮᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱ ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱤᱸᱣᱫᱚᱱᱛᱤ ᱫᱚ ᱚᱱᱠᱚ ᱠᱤᱸᱣᱫᱚᱱᱛᱤ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱥᱟᱢᱟᱝ ᱟᱹᱜᱩᱭᱟ, ᱚᱠᱚᱭᱠᱚ ᱟᱠᱚᱣᱟᱜ ᱥᱮᱨᱮᱥ ᱛᱮᱭᱟᱨ ᱡᱤᱱᱤᱥ ᱟᱨ ᱯᱨᱚᱠᱚᱞᱯᱚ ᱛᱮ ᱥᱟᱶᱛᱟ ᱨᱮᱭᱟᱜ ᱦᱤᱛ ᱟᱨ ᱞᱟᱦᱟᱱᱛᱤ ᱠᱚ ᱟᱹᱜᱩᱭᱟ ᱟᱨ ᱟᱵᱚᱣᱟᱜ ᱚᱛᱱᱚᱜᱽ ᱟᱨᱦᱚᱸ ᱱᱟᱯᱟᱭ ᱠᱚ ᱵᱮᱱᱟᱣᱟ. ᱵᱤᱥᱣᱚᱥᱛᱚᱨᱤᱭ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ, ᱧᱩᱛᱩᱢᱟᱱ ᱥᱛᱷᱚᱯᱚᱛᱤ ᱟᱨ ᱱᱟᱶᱟ ᱥᱤᱨᱡᱚᱱᱤᱭᱟᱹ ᱠᱚᱣᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱚᱴᱯᱷᱚᱞᱤᱭᱳ ᱧᱮᱞ ᱢᱮ.

ᱛᱮᱦᱮᱧᱟᱜ ᱵᱤᱥᱮᱥ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱡᱟᱣ ᱢᱟᱹᱦᱤᱛ A' Design Award & Competition ᱫᱚ ᱢᱤᱫ ᱥᱟᱹᱨᱤ ᱟᱥᱟᱫᱷᱟᱨᱚᱬ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ, ᱧᱩᱛᱩᱢᱟᱱ ᱥᱛᱷᱚᱯᱚᱛᱤ, ᱥᱤᱨᱡᱚᱱᱟᱱ ᱟᱜᱩᱣᱟᱹ ᱥᱮ ᱱᱟᱶᱟ ᱥᱤᱨᱡᱚᱱᱤᱭᱟᱹ ᱫᱚ ᱛᱮᱦᱮᱧᱟᱜ ᱵᱤᱥᱮᱥ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱞᱮᱠᱟᱭ ᱥᱟᱢᱟᱝ ᱟᱹᱜᱩᱭᱟ. ᱟᱡᱟᱜ ᱠᱟᱹᱢᱤᱠᱚ ᱫᱚ ᱜᱩᱱ ᱟᱫᱷᱟᱨ ᱛᱮ ᱱᱟᱯᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱭᱟᱜ ᱵᱤᱥᱤᱥᱴᱚ ᱫᱟᱹᱭᱠᱟᱹ ᱞᱮᱠᱟ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ. ᱥᱤᱨᱯᱷᱟ ᱧᱟᱢ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱚᱴᱯᱷᱚᱞᱤᱭᱳ ᱧᱮᱞ ᱢᱮ.

ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱨᱟᱱᱰ ᱡᱟᱣ ᱢᱟᱹᱦᱤᱛ A' Design Award & Competition ᱫᱚ ᱢᱤᱫ ᱵᱤᱥᱤᱥᱴᱚ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱮᱱᱫᱽᱨᱤᱠ ᱵᱨᱟᱱᱰ ᱫᱚ ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱨᱟᱱᱰ ᱞᱮᱠᱟᱭ ᱩᱫᱩᱵᱟ. ᱱᱚᱶᱟ ᱨᱮ ᱱᱟᱶᱟ ᱥᱤᱨᱡᱚᱱᱤᱭᱟᱹ ᱩᱫᱽᱫᱚᱜᱽ ᱟᱨ ᱜᱟᱶᱛᱟ ᱠᱚᱣᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱥᱤᱨᱡᱚᱱᱟᱱ ᱱᱟᱡᱟᱨ, ᱛᱮᱭᱟᱨ ᱡᱤᱱᱤᱥ ᱟᱨ ᱠᱚᱨᱯᱚᱨᱮᱴ ᱯᱨᱚᱠᱚᱞᱯᱚᱠᱚ ᱩᱯᱨᱩᱢᱚᱜᱟ. ᱥᱤᱨᱯᱷᱟ ᱧᱟᱢ ᱵᱨᱟᱱᱰ ᱟᱨ ᱟᱠᱚᱣᱟᱜ ᱢᱟᱨᱟᱝ ᱰᱤᱡᱟᱭᱤᱱᱠᱚ ᱧᱮᱞ ᱢᱮ.

ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱷᱟᱨᱟ ᱡᱟᱣ ᱢᱟᱹᱦᱤᱛ A' Design Award & Competition ᱫᱚ ᱢᱤᱫ ᱢᱩᱞ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱷᱟᱨᱟ ᱫᱚ ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱷᱟᱨᱟ ᱞᱮᱠᱟᱭ ᱩᱯᱨᱩᱢᱟ. ᱱᱚᱶᱟ ᱨᱮ ᱥᱛᱷᱟᱯᱚᱛᱭᱚ, ᱯᱷᱮᱥᱚᱱ, ᱪᱤᱛᱟᱹᱨ, ᱜᱽᱨᱟᱯᱷᱤᱠᱥ, ᱛᱮᱭᱟᱨ ᱡᱤᱱᱤᱥ ᱟᱨ ᱟᱨᱦᱚᱸ ᱟᱭᱢᱟ ᱛᱷᱟᱠ ᱨᱮ ᱩᱫᱚᱜ ᱠᱟᱱ ᱥᱮᱭᱞᱤ, ᱵᱚᱫᱚᱞᱚᱜ ᱠᱟᱱ ᱥᱩᱱᱫᱚᱨ ᱵᱩᱡᱷ ᱟᱨ ᱱᱟᱶᱟ ᱥᱤᱨᱡᱚᱱᱟᱱ ᱱᱟᱠᱷᱟᱠᱚ ᱩᱫᱩᱵᱚᱜᱟ. ᱛᱮᱦᱮᱧ ᱜᱮ ᱱᱟᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱷᱟᱨᱟᱠᱚ ᱵᱟᱰᱟᱭ ᱢᱮ.
ᱟᱢᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱤᱱᱟᱹ ᱛᱟᱭᱚᱢ ᱡᱤᱛᱠᱟᱹᱨ ᱦᱩᱭᱚᱜᱟ?
A' Design Award ᱡᱤᱛᱠᱟᱹᱨ ᱰᱤᱡᱟᱭᱤᱱᱠᱚ ᱫᱚ Awarded Design ᱨᱮ ᱟᱞᱮᱭᱟᱜ ᱜᱚᱴᱟ ᱚᱛᱱᱚᱜᱽ ᱨᱮᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱩᱞᱟᱹᱲᱤᱭᱟᱹᱠᱚ ᱥᱟᱢᱟᱝ ᱩᱫᱩᱵᱚᱜᱟ.
ᱯᱨᱚᱛᱤᱡᱳᱜᱤᱛᱟ ᱨᱮ ᱵᱚᱞᱚᱱ ᱢᱮ
