Off the Eaten Path Packaging
PepsiCo Design and Innovation
Usanifu wa Ufungashaji Off the Eaten Path Packaging na PepsiCo Design and Innovation Off the Eaten Path is a packaging design for a range of premium plant based snacks. The snacks combine real vegetables such as chickpeas, black beans and peas in unexpected blends. The packaging gives the brand a united visual identity across every application. The design aims to help the brand stand out within the crowded better for you snack category. A small group of consumers took part in the development process and gave feedback at each stage. Consumer input guided the design decisions and supported a consistent brand experience.
Mshindi wa A' Design Award ya Dhahabu
Off the Eaten Path Packaging, kazi ya PepsiCo Design and Innovation, ni mshindi mashuhuri wa Tuzo ya A' ya Usanifu wa Ufungashaji. Muundo huu, Off the Eaten Path Packaging, ulishinda A' Design Award ya Dhahabu mwaka 2020 na unaonyeshwa kwenye Awarded Design miongoni mwa miundo mingine ya kutokeza. Fahamu undani wa mradi, gundua kazi nyingine za PepsiCo Design and Innovation na uone kwa nini muundo huu, Off the Eaten Path Packaging, unajitofautisha na washindani wake.
Kuhusu Off the Eaten Path
Usanifu wa Ufungashaji Off the Eaten Path Packaging na PepsiCo Design and Innovation Off the Eaten Path is a packaging design for a range of premium plant based snacks. The snacks combine real vegetables such as chickpeas, black beans and peas in unexpected blends. The packaging gives the brand a united visual identity across every application. The design aims to help the brand stand out within the crowded better for you snack category. A small group of consumers took part in the development process and gave feedback at each stage. Consumer input guided the design decisions and supported a consistent brand experience. Off the Eaten Path ilishinda A' Design Award ya Dhahabu, mojawapo ya viwango vya juu kabisa vya kutambuliwa katika A' Design Award & Competition. Miundo inayoshinda A' Design Award ya Dhahabu huunganisha miundo thabiti ya asili na umahiri wa kiufundi wa kutokeza, na huchaguliwa na jopo kuu la majaji kuwa mawasilisho ya kipekee katika kategoria husika, baada ya tathmini ya kitaaluma iliyo ya haki, ya kimaadili, inayozingatia ubora na huru, ambapo miradi iliyoteuliwa hupigiwa kura kwa kutumia mchakato wa tathmini ya wenzao bila kujua utambulisho, kwa vigezo vya tathmini vilivyowekwa mapema na vinavyopatikana kwa umma.
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Ubora wa Ubunifu wa Siku
Mbunifu wa Siku Kila siku A' Design Award huangazia mbunifu mwenye kipaji kikubwa anayebuni miundo, bidhaa, miradi na majengo yenye upekee na uvumbuzi kama Mbunifu wa Siku. Leo, tunafuraha kukutambulisha mmoja wa wabunifu bora zaidi duniani ambaye miundo yake huathiri namna tunavyouona na kuupitia ulimwengu.
Mahojiano ya Ubunifu ya Siku Soma mahojiano na mazungumzo ya hivi karibuni kuhusu usanifu, ubunifu, teknolojia na uvumbuzi kati ya wanahabari wa ubunifu na wabunifu, wasanifu majengo na wasimamizi wa chapa maarufu duniani. Jifunze jinsi wabunifu na chapa zinazoshinda A' Design Award zinavyofikia ubora wa kipekee wa ubunifu.
Timu ya Ubunifu ya Siku Kila siku A' Design Award huangazia timu ya kipekee ya ubunifu iliyoshinda tuzo, yenye uvumbuzi na mawazo mapya, kama Timu ya Ubunifu ya Siku. Chunguza miradi yenye upekee na ubunifu wa hali ya juu katika usanifu majengo, miundo mizuri, mitindo, usanifu wa picha na mikakati ya ubunifu kutoka kwa timu bora duniani kote.
Muundo wa Siku Kila siku A' Design Award & Competition huangazia mradi maalumu unaodhihirisha ubora wa ubunifu kama Muundo wa Siku. Leo, tunafuraha kubwa kuonyesha muundo bora ulioshinda tuzo unaoleta mabadiliko chanya kupitia ubora wa ubunifu wake.
Nguli wa Ubunifu wa Siku Nguli wa Ubunifu wa Siku, anayechaguliwa na A' Design Award & Competition, huangazia wabunifu nguli wanaofanya ulimwengu wetu uwe bora kupitia bidhaa na miradi yao bora inayonufaisha na kuendeleza jamii. Chunguza mikusanyiko ya kazi za wabunifu wa kiwango cha kimataifa, wasanifu majengo mashuhuri na wavumbuzi.
Mbunifu Anayeangaziwa wa Siku Kila siku A' Design Award & Competition humwangazia mbunifu wa kipekee, msanifu majengo mashuhuri, kiongozi wa ubunifu au mvumbuzi ambaye kazi zake zimechaguliwa kwa kuzingatia ubora kuwa mfano bora wa muundo mzuri, kama Mbunifu Anayeangaziwa wa Siku. Chunguza mikusanyiko ya miundo iliyoshinda tuzo.
Wazo la Ubunifu la Siku Kila siku A' Design Award & Competition huangazia wazo la ubunifu lenye uvumbuzi mkubwa au dhana bunifu inayodhihirisha fikra asilia na suluhisho zinazotekelezeka kama Wazo la Ubunifu la Siku. Chunguza dhana za kushangaza zilizoshinda tuzo, mbinu za kuvumbua na maono yanayotia msukumo kutoka duniani kote.
Chapa ya Ubunifu ya Siku Kila siku A' Design Award & Competition huangazia chapa mashuhuri inayojikita katika ubunifu kama Chapa ya Ubunifu ya Siku, ikichunguza utambulisho, maono ya ubunifu, bidhaa na miradi ya mashirika na taasisi zenye uvumbuzi. Gundua chapa zilizoshinda tuzo na miundo yao bora.
Mwelekeo wa Ubunifu wa Siku Kila siku A' Design Award & Competition huchunguza mwelekeo asilia wa ubunifu kama Mwelekeo wa Ubunifu wa Siku, ikiangazia mitindo inayochipuka, mitazamo ya urembo inayobadilika na mielekeo mipya ya ubunifu katika usanifu majengo, mitindo, sanaa, usanifu wa picha, bidhaa na mengineyo. Gundua mielekeo ya hivi karibuni ya ubunifu leo.
Uko tayari kutambuliwa duniani kote?
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