Game Fuel Beverage

Game Fuel Beverage 由 PepsiCo Design and Innovation 创作，是 A' 包装设计奖 的备受赞誉的获奖作品。Game Fuel Beverage 于 2021 荣获 A' Design Award 金奖，与其他卓越设计一同在 Awarded Design 展示。深入了解项目细节，发现 PepsiCo Design and Innovation 的其他作品，了解 Game Fuel Beverage 为何能在众多参赛设计中表现出众。

包装设计 Game Fuel Beverage 由 PepsiCo Design and Innovation Game Fuel is a special edition energy drink packaging created for the Adrenaline Rush brand in Russia. The design celebrates gaming and e-sports culture. The prominent A logo on the can was transformed into a colorful portal that invites the consumer into a new game environment and creates a sense of gradual immersion. The design extends from the packaging to wider brand experiences. The stated intent was to move the gaming community away from stereotypes and to give players energy and confidence for strong performance. Game Fuel 荣获 A' Design Award 金奖，这是 A' Design Award & Competition 最高级别的荣誉之一。A' Design Award 金奖 获奖设计将鲜明的原创理念与出色的技术造诣融为一体，由大型评审团经过公平、合乎伦理、择优且公正无私的学术评审，选为各自类别中的杰出参赛作品。评审依据预先制定并公开的评价标准，按照盲审同行评议流程，对提名作品进行投票。