Lay's Smiles Campaign Food Packaging
PepsiCo Design and Innovation
包装设计 Lay's Smiles Campaign Food Packaging 由 PepsiCo Design and Innovation Lay's Smiles Campaign is a food packaging design released in Russia. A large smiling face is the main visual element on each pack. The packaging keeps the established Lay's visual identity and the colour cues that indicate the flavour of the product. The support given to the Friendship Program of the Best Buddies Foundation is also shown on the pack. One ruble is donated to the programme from each pack purchased. The intent is to share a positive message and to present the brand as a purposeful one.
A' Design Award 铜奖 获奖作品
Lay's Smiles Campaign Food Packaging 由 PepsiCo Design and Innovation 创作，是 A' 包装设计奖 的卓越获奖作品。Lay's Smiles Campaign Food Packaging 于 2022 荣获 A' Design Award 铜奖，与其他出色设计一同在 Awarded Design 展示。深入了解项目细节，发现 PepsiCo Design and Innovation 的其他作品，了解 Lay's Smiles Campaign Food Packaging 为何能在众多参赛设计中表现出众。
关于 Lay's Smiles Campaign
包装设计 Lay's Smiles Campaign Food Packaging 由 PepsiCo Design and Innovation Lay's Smiles Campaign is a food packaging design released in Russia. A large smiling face is the main visual element on each pack. The packaging keeps the established Lay's visual identity and the colour cues that indicate the flavour of the product. The support given to the Friendship Program of the Best Buddies Foundation is also shown on the pack. One ruble is donated to the programme from each pack purchased. The intent is to share a positive message and to present the brand as a purposeful one. Lay's Smiles Campaign 荣获 A' Design Award 铜奖，这是 A' Design Award & Competition 的一项备受尊重的荣誉。A' Design Award 铜奖 获奖作品将新颖的理念与娴熟的设计融为一体，由大型评审团经过公平、公正、择优且公正无私的学术评审，选为各自类别中富有价值的参赛作品。评审依据预先制定并公开的评价标准，通过盲审同行评议流程，对提名设计进行投票。
