Pepsi x Spotify Beverage Packaging
PepsiCo Design and Innovation
包装设计 Pepsi x Spotify Beverage Packaging 由 PepsiCo Design and Innovation Pepsi x Spotify is a limited edition beverage can design created for an Egyptian audience. The artwork combines the visual identities of Pepsi and Spotify in equal measure. Bold Pepsi blue is mixed with the bright green shared by Spotify and by the rap scene in Egypt. The background uses glitch patterns and layers of cut paper with handwritten song lyrics. A QR code printed on the can allows people to listen to a Pepsi song created for a cashback campaign. An influencer kit was produced alongside the can.
A' Design Award 铜奖 获奖作品
Pepsi x Spotify Beverage Packaging 由 PepsiCo Design and Innovation 创作，是 A' 包装设计奖 的卓越获奖作品。Pepsi x Spotify Beverage Packaging 于 2024 荣获 A' Design Award 铜奖，与其他出色设计一同在 Awarded Design 展示。探索项目详情，发现 PepsiCo Design and Innovation 的其他作品，了解 Pepsi x Spotify Beverage Packaging 为何能在众多参赛设计中脱颖而出。
关于 Pepsi x Spotify
包装设计 Pepsi x Spotify Beverage Packaging 由 PepsiCo Design and Innovation Pepsi x Spotify is a limited edition beverage can design created for an Egyptian audience. The artwork combines the visual identities of Pepsi and Spotify in equal measure. Bold Pepsi blue is mixed with the bright green shared by Spotify and by the rap scene in Egypt. The background uses glitch patterns and layers of cut paper with handwritten song lyrics. A QR code printed on the can allows people to listen to a Pepsi song created for a cashback campaign. An influencer kit was produced alongside the can. Pepsi x Spotify 荣获 A' Design Award 铜奖，这是 A' Design Award & Competition 的一项备受尊重的荣誉。A' Design Award 铜奖 获奖作品将新颖的理念与娴熟的设计融为一体，由大型评审团经过公平、合乎伦理、择优且独立客观的学术评审，选为各自类别中值得关注的参赛作品。评审依据预先制定并公开的评价标准，通过盲审同行评议流程，对提名项目进行投票。
