Moutai Group's - Taiyuan ZHI Packing Design
li zuo
包装设计 Moutai Group's - Taiyuan ZHI Packing Design 由 li zuo Taiyuan ZHI Yuanyi is a liquor bottle packaging design created for the Moutai Group. The design departs from the established Moutai style and keeps only the familiar bottle shape, which is enlarged and made taller. Water is the central theme, since liquor is described as a water that carries emotion. The surface shows a seawater and cliff pattern drawn from ancient official robes, together with traditional auspicious motifs. Waves, standing stones and clouds suggest happiness and long life. The decoration is baked onto the glass bottle.
A' Design Award 银奖 获奖作品
Moutai Group's - Taiyuan ZHI Packing Design 由 li zuo 创作，是 A' 包装设计奖 的卓越获奖作品。Moutai Group's - Taiyuan ZHI Packing Design 于 2020 荣获 A' Design Award 银奖，与其他出色设计一同在 Awarded Design 展示。深入了解项目细节，发现 li zuo 的其他作品，了解 Moutai Group's - Taiyuan ZHI Packing Design 为何能在众多参赛设计中独树一帜。
关于 Moutai Group's - Taiyuan ZHI
包装设计 Moutai Group's - Taiyuan ZHI Packing Design 由 li zuo Taiyuan ZHI Yuanyi is a liquor bottle packaging design created for the Moutai Group. The design departs from the established Moutai style and keeps only the familiar bottle shape, which is enlarged and made taller. Water is the central theme, since liquor is described as a water that carries emotion. The surface shows a seawater and cliff pattern drawn from ancient official robes, together with traditional auspicious motifs. Waves, standing stones and clouds suggest happiness and long life. The decoration is baked onto the glass bottle. Moutai Group's - Taiyuan ZHI 荣获 A' Design Award 银奖，这是 A' Design Award & Competition 的一项卓著荣誉。A' Design Award 银奖 获奖设计将创造力与专业的设计融为一体，由大型评审团经过公平、合乎伦理、择优且公正无私的学术评审，选为各自类别中出类拔萃的参赛作品。评审依据预先制定并公开的评价标准，依循盲审同行评议流程，对提名设计进行投票。
