Mtn Dew AMP Game Fuel Launch Packaging
PepsiCo Design and Innovation
包裝設計 Mtn Dew AMP Game Fuel Launch Packaging 作者： PepsiCo Design and Innovation Mtn Dew AMP Game Fuel Launch is a beverage packaging and brand identity design for a ready to drink performance drink made for gamers. The visual identity is built to suit the gaming and e sports environment while avoiding common cliches. A strong graphic foundation supports future products, partnerships and consumer experiences. A complete set of launch assets was developed, covering the brand, the product and the consumer experience. The design aims to present the drink in an authentic way to e sports athletes and gamers.
A' Design Award 銀獎得獎作品
由PepsiCo Design and Innovation創作嘅Mtn Dew AMP Game Fuel Launch Packaging，係A' 包裝設計獎嘅傑出得獎作品。Mtn Dew AMP Game Fuel Launch Packaging喺2020榮獲A' Design Award 銀獎，並同其他卓越設計一齊喺Awarded Design展示。探索項目詳情，發掘PepsiCo Design and Innovation嘅其他作品，了解Mtn Dew AMP Game Fuel Launch Packaging嘅設計點樣喺同場作品中展現獨特之處。
關於Mtn Dew AMP Game Fuel Launch
包裝設計 Mtn Dew AMP Game Fuel Launch Packaging 作者： PepsiCo Design and Innovation Mtn Dew AMP Game Fuel Launch is a beverage packaging and brand identity design for a ready to drink performance drink made for gamers. The visual identity is built to suit the gaming and e sports environment while avoiding common cliches. A strong graphic foundation supports future products, partnerships and consumer experiences. A complete set of launch assets was developed, covering the brand, the product and the consumer experience. The design aims to present the drink in an authentic way to e sports athletes and gamers. Mtn Dew AMP Game Fuel Launch榮獲A' Design Award 銀獎，係A' Design Award & Competition一項卓越嘅肯定。A' Design Award 銀獎得獎設計將創意同先進嘅設計結合，經過公平、恪守道德、擇優同獨立自主嘅學術評審後，由大型評審團選為各自類別嘅高質素參賽作品；參賽作品均依據預先訂立並公開嘅評審準則，透過匿名同行評審程序投票評選。
