Nestle Ice Cream
Blackandgold Design (Shanghai) Co., Ltd.
包裝設計 Nestle Ice Cream 作者： Blackandgold Design (Shanghai) Co., Ltd. Mr. Banana is a packaging design created for an ice cream product sold in China. The design returns a heritage brand to the market with a new visual identity based on rap music instead of rock music. A large pair of sunglasses is printed on each pack, so the product stands out inside crowded freezer cabinets. Nine sunglasses versions carry different phrases, allowing consumers to choose a pack that matches their personality or to collect all of them. The ice cream is wrapped in aluminum foil, and the outer box is made of eco-friendly paper with a gold stamped logo.
A' Design Award得獎作品
由Blackandgold Design (Shanghai) Co., Ltd.創作嘅Nestle Ice Cream，係A' 包裝設計獎嘅備受讚譽嘅得獎作品。Nestle Ice Cream喺2022榮獲A' Design Award，並同其他出眾設計一齊喺Awarded Design展示。深入了解項目細節，發掘Blackandgold Design (Shanghai) Co., Ltd.嘅其他作品，了解Nestle Ice Cream嘅設計點樣喺同場作品中盡顯優勢。
關於Nestle
包裝設計 Nestle Ice Cream 作者： Blackandgold Design (Shanghai) Co., Ltd. Mr. Banana is a packaging design created for an ice cream product sold in China. The design returns a heritage brand to the market with a new visual identity based on rap music instead of rock music. A large pair of sunglasses is printed on each pack, so the product stands out inside crowded freezer cabinets. Nine sunglasses versions carry different phrases, allowing consumers to choose a pack that matches their personality or to collect all of them. The ice cream is wrapped in aluminum foil, and the outer box is made of eco-friendly paper with a gold stamped logo. Nestle榮獲A' Design Award鐵獎級別嘅獎項，係A' Design Award & Competition一項備受推崇嘅肯定。鐵獎級別設計展現紮實構思同專業設計，經過公平、秉持公義、擇優同獨立自主嘅學術評審後，由大型評審團選入得獎作品之列並予以刊載；獲提名作品均依據預先訂立並公開嘅評審準則，透過匿名同行評審程序投票評選。
