Lay's Flavor Swap Influencer Kit Food Packaging
PepsiCo Design and Innovation
包裝設計 Lay's Flavor Swap Influencer Kit Food Packaging 作者： PepsiCo Design and Innovation Lay's Flavor Swap Influencer Kit is a food packaging design created for a summer program that brought the flavors of Funyuns and Doritos to Lay's chips. The packaging combines the current Lay's bag design with the brand colors of each flavor: blue for Cool Ranch and green for Funyuns. A pattern of concentric rings recalls the shapes of the original chips and highlights the collaboration between the brands. A collective influencer kit was also produced and delivered to media personalities to start discussions about the program.
A' Design Award得獎作品
由PepsiCo Design and Innovation創作嘅Lay's Flavor Swap Influencer Kit Food Packaging，係A' 包裝設計獎嘅備受推崇嘅得獎作品。Lay's Flavor Swap Influencer Kit Food Packaging喺2022榮獲A' Design Award，並同其他出眾設計一齊喺Awarded Design展示。深入了解項目細節，發掘PepsiCo Design and Innovation嘅其他作品，了解Lay's Flavor Swap Influencer Kit Food Packaging嘅設計點樣喺同場作品中脫穎而出。
關於Lay's Flavor Swap Influencer Kit
包裝設計 Lay's Flavor Swap Influencer Kit Food Packaging 作者： PepsiCo Design and Innovation Lay's Flavor Swap Influencer Kit is a food packaging design created for a summer program that brought the flavors of Funyuns and Doritos to Lay's chips. The packaging combines the current Lay's bag design with the brand colors of each flavor: blue for Cool Ranch and green for Funyuns. A pattern of concentric rings recalls the shapes of the original chips and highlights the collaboration between the brands. A collective influencer kit was also produced and delivered to media personalities to start discussions about the program. Lay's Flavor Swap Influencer Kit榮獲A' Design Award鐵獎級別嘅獎項，係A' Design Award & Competition一項備受推崇嘅肯定。鐵獎級別設計展現紮實構思同專業設計，經過公平、秉持公義、擇優同獨立自主嘅學術評審後，由大型評審團選入得獎作品之列並予以刊載；獲提名項目均依據預先訂立並公開嘅評審準則，經由匿名同行評審程序投票評選。
