Lay's Smiles Campaign Food Packaging
PepsiCo Design and Innovation
包裝設計 Lay's Smiles Campaign Food Packaging 作者： PepsiCo Design and Innovation Lay's Smiles Campaign is a food packaging design released in Russia. A large smiling face is the main visual element on each pack. The packaging keeps the established Lay's visual identity and the colour cues that indicate the flavour of the product. The support given to the Friendship Program of the Best Buddies Foundation is also shown on the pack. One ruble is donated to the programme from each pack purchased. The intent is to share a positive message and to present the brand as a purposeful one.
A' Design Award 銅獎得獎作品
由PepsiCo Design and Innovation創作嘅Lay's Smiles Campaign Food Packaging，係A' 包裝設計獎嘅傑出得獎作品。Lay's Smiles Campaign Food Packaging喺2022榮獲A' Design Award 銅獎，並同其他出眾設計一齊喺Awarded Design展示。深入了解項目細節，發掘PepsiCo Design and Innovation嘅其他作品，了解Lay's Smiles Campaign Food Packaging嘅設計點樣喺同場作品中盡顯優勢。
關於Lay's Smiles Campaign
包裝設計 Lay's Smiles Campaign Food Packaging 作者： PepsiCo Design and Innovation Lay's Smiles Campaign is a food packaging design released in Russia. A large smiling face is the main visual element on each pack. The packaging keeps the established Lay's visual identity and the colour cues that indicate the flavour of the product. The support given to the Friendship Program of the Best Buddies Foundation is also shown on the pack. One ruble is donated to the programme from each pack purchased. The intent is to share a positive message and to present the brand as a purposeful one. Lay's Smiles Campaign榮獲A' Design Award 銅獎，係A' Design Award & Competition一項備受尊重嘅肯定。A' Design Award 銅獎得獎作品將嶄新嘅概念同成熟嘅設計結合，經過公平、秉持公義、擇優同不偏不倚嘅學術評審後，由大型評審團選為各自類別嘅富有價值參賽作品；參賽作品均依據預先訂立並公開嘅評審準則，經由匿名同行評審程序投票評選。
