Xi Jiu Hanmi Liquor Packaging
Luo Heng
Packaging Design Xi Jiu Hanmi Liquor Packaging by Luo Heng Xi Jiu Hanmi is a packaging design for a Chinese liquor. The bottle uses an octagonal structure instead of the common round bottle. The cap shape is drawn from a Han dynasty palace tower, and the body refers to a Shuang Mao jade ornament. The bottle shoulder carries illustrations of four sacred animals: the azure dragon, the white tiger, the vermilion bird and the black tortoise. The bottle is made of high grade matte sprayed glass. The box is embossed and hot stamped in black, gold and dark red. The design reflects Han dynasty court culture.
Golden A' Design Award Winner
Xi Jiu Hanmi Liquor Packaging by Luo Heng is a winner of the A' Packaging Design Award. Xi Jiu Hanmi Liquor Packaging earned the Golden A' Design Award in 2022 and is showcased on Awarded Design among other remarkable designs. Explore the details of the project, discover other works by Luo Heng and see why Xi Jiu Hanmi Liquor Packaging design rises above its competition.
About Xi Jiu Hanmi
Packaging Design Xi Jiu Hanmi Liquor Packaging by Luo Heng Xi Jiu Hanmi is a packaging design for a Chinese liquor. The bottle uses an octagonal structure instead of the common round bottle. The cap shape is drawn from a Han dynasty palace tower, and the body refers to a Shuang Mao jade ornament. The bottle shoulder carries illustrations of four sacred animals: the azure dragon, the white tiger, the vermilion bird and the black tortoise. The bottle is made of high grade matte sprayed glass. The box is embossed and hot stamped in black, gold and dark red. The design reflects Han dynasty court culture. Xi Jiu Hanmi earned the Golden A' Design Award, one of the highest levels of recognition in the A' Design Award & Competition. Golden A' Design Award winner designs combine strong original ideas with outstanding technical mastery, and are selected by a grand jury, as exceptional entries in their respective categories, after fair, just, meritocratic and impartial academic review, where nominated works are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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