Packaging Design Guizhou Moutai Maoyuan Jiu Liquor Packaging by Luo Heng Guizhou Moutai Maoyuan Jiu is a packaging design for a Chinese liquor. The bottle is made of glass with a sandblasting process and an embossed rose gold logo. The neck is finished with a metal spraying process, and the top of the lid is embossed with imitated glass. The outer box uses hot stamping and embossing. Dark green and gold form the main color scheme. Wave patterns refer to the Chishui River used in production, while a flying goddess on the lid and a crane with pine branches on the neck follow traditional Chinese motifs.
Silver A' Design Award Winner
Guizhou Moutai Maoyuan Jiu Liquor Packaging by Luo Heng is a winner of the A' Packaging Design Award. Guizhou Moutai Maoyuan Jiu Liquor Packaging earned the Silver A' Design Award in 2022 and is showcased on Awarded Design among other exceptional designs. Explore the details of the project, discover other works by Luo Heng and see why Guizhou Moutai Maoyuan Jiu Liquor Packaging design sets itself apart from its competition.
About Guizhou Moutai Maoyuan Jiu
Packaging Design Guizhou Moutai Maoyuan Jiu Liquor Packaging by Luo Heng Guizhou Moutai Maoyuan Jiu is a packaging design for a Chinese liquor. The bottle is made of glass with a sandblasting process and an embossed rose gold logo. The neck is finished with a metal spraying process, and the top of the lid is embossed with imitated glass. The outer box uses hot stamping and embossing. Dark green and gold form the main color scheme. Wave patterns refer to the Chishui River used in production, while a flying goddess on the lid and a crane with pine branches on the neck follow traditional Chinese motifs. Guizhou Moutai Maoyuan Jiu earned the Silver A' Design Award, a distinguished level of recognition in the A' Design Award & Competition. Silver A' Design Award designs combine inventive thinking with advanced design, and are selected by a grand jury, as high-quality entries in their respective categories, after fair, just, meritocratic and independent academic review, where nominated designs are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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