Huanghelou Beer Packaging
Jin Zhang
Packaging Design Huanghelou Beer Packaging by Jin Zhang The Yellow Crane Tower is the most famous landmark building in Wuhan, China. This series of beers are the city image cans launched by the Yellow Crane Tower. They recommend Wuhan to everyone through beer, a daily consumer product. And through the use of green, which represents vitality and health, and mysterious purple, to show the prosperity of the city from day to night. In terms of element selection, the designer searched for the most representative elements in various areas of the city to describe, and added character scenes to make the whole life more alive and closer to consumers.
Bronze A' Design Award Winner
Huanghelou Beer Packaging by Jin Zhang is a winner of the A' Packaging Design Award. Huanghelou Beer Packaging earned the Bronze A' Design Award in 2023 and is showcased on Awarded Design among other outstanding designs. Explore the project details, discover other works by Jin Zhang and see why Huanghelou Beer Packaging design sets itself apart from its competition.
About Huanghelou
Packaging Design Huanghelou Beer Packaging by Jin Zhang The Yellow Crane Tower is the most famous landmark building in Wuhan, China. This series of beers are the city image cans launched by the Yellow Crane Tower. They recommend Wuhan to everyone through beer, a daily consumer product. And through the use of green, which represents vitality and health, and mysterious purple, to show the prosperity of the city from day to night. In terms of element selection, the designer searched for the most representative elements in various areas of the city to describe, and added character scenes to make the whole life more alive and closer to consumers. Huanghelou earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new ideas with skillful designs, and are selected by a grand jury, as noteworthy entries in their respective categories, after fair, just, meritocratic and impartial academic review, where nominated designs are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
More designs by Jin Zhang
Packaging Design Jinlongquan Beer Packaging by Jin Zhang
Packaging Design Passion Fruit Beer by Jin Zhang
Packaging Design Yellow Crane Tower Water Packaging by Jin Zhang
Packaging Design Jinlongquan Beer Gift Box by Jin Zhang
Packaging Design Tsingtao 9 Degrees Beer Packaging by Jin Zhang
Packaging Design Ying Hua Qing Su Packaging by Jin Zhang
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