Taste of Springtime Baijiu Packaging
Wei Li
Packaging Design Taste of Springtime Baijiu Packaging by Wei Li Taste of Springtime is a packaging design for baijiu, a traditional Chinese spirit. The form recalls an hourglass, created by joining two small bottles, one above the other, as a sign of shared time. At the joint, a reversible figure and ground pattern forms the silhouette of a human profile, and two facing profiles appear at the base. The two bottles hold small volumes and different strengths, which supports moderate drinking alone or with others. The front pack is made of a paper and plastic material that is recyclable and naturally degradable.
A' Design Award Winner
Taste of Springtime Baijiu Packaging by Wei Li is a winner of the A' Packaging Design Award. Taste of Springtime Baijiu Packaging earned the A' Design Award in 2024 and is showcased on Awarded Design among other exceptional designs. Explore the details of the project, discover other works by Wei Li and see why Taste of Springtime Baijiu Packaging design rises above its competition.
About Taste of Springtime
Packaging Design Taste of Springtime Baijiu Packaging by Wei Li Taste of Springtime is a packaging design for baijiu, a traditional Chinese spirit. The form recalls an hourglass, created by joining two small bottles, one above the other, as a sign of shared time. At the joint, a reversible figure and ground pattern forms the silhouette of a human profile, and two facing profiles appear at the base. The two bottles hold small volumes and different strengths, which supports moderate drinking alone or with others. The front pack is made of a paper and plastic material that is recyclable and naturally degradable. Taste of Springtime earned the A' Design Award at the Iron level, an esteemed recognition in the A' Design Award & Competition. Iron-level designs demonstrate sound ideas and professional design, and are selected by a grand jury, for publication among the award-winning works, after fair, just, meritocratic and impartial academic review, where nominated projects are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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