Lays Dungeons and Dragons Food Packaging
PepsiCo Design and Innovation
Packaging Design Lays Dungeons and Dragons Food Packaging by PepsiCo Design and Innovation Lays Dungeons and Dragons is a food packaging design created for a range of potato chips. The packaging was released as a tie-in with the 2023 film Dungeons and Dragons, Honor Among Thieves, and was joined by an influencer kit. The design draws on the fantasy world of the film. The central figure of the campaign is The Potato, a character that appears in the film and is also a real potato. The theme links the story to the potatoes grown on more than 100 farms in the United States and Canada that supply the chips.
Silver A' Design Award Winner
Lays Dungeons and Dragons Food Packaging by PepsiCo Design and Innovation is an esteemed winner of the A' Packaging Design Award. Lays Dungeons and Dragons Food Packaging earned the Silver A' Design Award in 2024 and is showcased on Awarded Design among other outstanding designs. Explore the details of the project, discover other works by PepsiCo Design and Innovation and see why Lays Dungeons and Dragons Food Packaging design sets itself apart from its competition.
About Lays Dungeons and Dragons
Packaging Design Lays Dungeons and Dragons Food Packaging by PepsiCo Design and Innovation Lays Dungeons and Dragons is a food packaging design created for a range of potato chips. The packaging was released as a tie-in with the 2023 film Dungeons and Dragons, Honor Among Thieves, and was joined by an influencer kit. The design draws on the fantasy world of the film. The central figure of the campaign is The Potato, a character that appears in the film and is also a real potato. The theme links the story to the potatoes grown on more than 100 farms in the United States and Canada that supply the chips. Lays Dungeons and Dragons earned the Silver A' Design Award, a distinguished level of recognition in the A' Design Award & Competition. Silver A' Design Award designs combine inventive thinking with advanced design, and are selected by a grand jury, as superior entries in their respective categories, after fair, ethical, meritocratic and impartial academic review, where nominated designs are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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